Great new report from the Economic Intelligence unit reporting the difficulties of new business and the need to support entreprenuers. the growth in those wishing to be entreprenuers is also highlighted. worth reading the full report.
30% say that their preferred occupation by 2020 would be running their own business—the most common choice for that question. More generally, 75% are open to starting a company one day, and a further 7% have already done so. A significant proportion of student respondents look to running one’s own business as a source of personal satisfaction in their work (37%) and a way to create something new / innovative (35%). Part of this willingness or desire to become an entrepreneur, however, may be a lack of understanding of the difficulties: over half (57%) of respondents running their own business say that aspiring entrepreneurs underestimate how hard it will be.
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