GeoMall is attempting to use the Internet of Things to improve shopping. GeoMall relies on iBeacons—small, inexpensive, low-power location transmitters that can be placed around stores—to help consumers navigate malls and push relevant information to users’ phones based on their location. This is great as a platform, however it is not a solution. Retailers still have to create the usage, analytics and customer behaviour to truly understand foot traffic through their stores.
Sensing is the start applying data and science delivers the customer engagement.
www.aroundthen.com has solved this problem through clever integration of ibeacon technology and customer engagement. Providing a rich new experience for corporates, events and more. This UK based start-up focuses on the employee and customer interactions to drive new ways of doing business.
Unlike a few online shopping outlets, a new app called GeoMall is not trying to replace the shopping centre. Instead it’s gearing up to implement a new technology to make the shopping experience more seamless and fruitful. By using pieces of hardware called iBeacon, GeoMall founder Thabang Mashiloane says that he’s found a way to leverage the much-talked about power of the Internet of Things (IoT) to give customers, retailers and storeowners a communication channel.
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